Google Caffeine – Your Dealer SEO

In case you haven’t heard, Google is changing their search criteria again! To see how your dealership ranked before, and how you rank now, read this article from Dealer e Process.

In order to stay on top of the search engines, you must make sure your auto dealership website has updated SEO. Google is coming out with a major change that is currently in the beta stage called Google Caffiene. Auto dealer websites and software providers will be affected dramatically if their SEO is not updated.

At Dealer e Process we have been preparing for this change for the last couple months so rest assured our dealers will be pushed even further to the top of the search engines.

With the surge in popularity of “real-time search” via social networking sites, Google has recognized that search engines have to deliver content at speed. Granted, but there have already been some negative comments, although I don’t wholeheartedly agree with them. According to marketingpilgrim.com, “…Google’s attempts to include more social media “real time” results, it turned the dial to 11, when 7 would have worked just fine. Another clue that Caffeine is focused on speed – perhaps at the sacrifice of relevancy – is there appears to be more ‘Similar’ only and less ‘Cached’ results.” Personally, I have only seen a shift in relevancy, not sacrifice.

So how does all this compare? According to tests at mashable.com, the new search was “lightning fast”; double the speed. Next, they tried accuracy. They commented that: “Both sets are very accurate, but subjectively, the set displayed by the new Google search more accurately reflect what a user would be looking for.” Then followed a test of temporal relevancy, or how breaking news was returned. The answer: “about the same”. Their conclusion was that Caffeine is:
• very fast and it often doubled the speed of the old Google;

• it relies more on keywords and;

• it places “more reliance on keyword strings to produce better results”.

Clearly,” they wrote, “a priority for Google and Bing…with both Twitter and Facebook launching real-time search engines, they needed to respond.”

Dealer e Process websites are now integrated with 61 social networks allowing dealerships to extend their reach all over the USA while appealing to a wide spectrum. More information on auto dealer social networking call 866-925-1750 and ask to speak to a sales representative.

Go The Extra Mile

Pro Active Live Chat serves as the means to a refined and effective live communication with the customers, hence strengthening customer loyalty. It’s not just the quality of product or service that is vital to establishing a loyal customer base, the level of customer service is equally important. Customer service, via live operators, is the link that makes customers come back and bring more customers. Which is why a higher level of competency is required in a Live Greeter.

This can be achieved through the implementation of Quality Matrix for employees. Under this Quality Matrix, an employee is expected to:

* 1. go the extra mile;
* 2. be able to engage visitors in interactive and effective conversation; and
* 3. qualify and categorize customers competently.

An employee who has the urge to go the extra mile, someone with enterprise and creativity, is not an asset but a necessity for establishing a loyal customer base. For instance, an average greeter simply confirms the color of a car the customer desires, but an enterprising employee volunteers more information naming different hues of color the car comes in.

Live chat etiquettes need to be followed more closely and thoroughly than etiquettes governing other communication channels. A live chat is more open to scrutiny, and there is more likelihood of examining the smallest of details that are usually ignored in a verbal conversation.

Using the right words is a tricky job while handling a live conversation. The key is to use basic common sense. Consider this: (on a supplements website)

* Visitor: I want to know what options are available on the car I’m looking to buy.
* Greeter: let me see what I can do?

Now a hearty congratulation would have been more apt and friendly instead of a cold “let me see”. Different situations call for different responses. It is up to the operator to take into consideration the type of visitor and the situation, and to gauge the mood of the conversation through various indications.

A live operator handles up to three to four conversations at a time. It is important, therefore, that the live operator listens attentively and acknowledges what the visitor is saying. Carelessness on part of the operator leads to an ineffective conversation.

Live operators go through a very comprehensive training program and they know which product the customer is most interested in and which price tags are affordable for them. Therefore, they are expected to know enough about consumer behavior to make calculated judgments and then qualify visitors accordingly. A failure in the execution of this step creates a major gap in the sales process.

Live operators are provided to a multitude of business sectors, and it is essential for these operators to know the model of the business they are working for like the back of their hands. Irrelevant or incorrect information leads to losing potential customers. Therefore, it is of utmost importance that the operator should know the website and the business inside out to have an effective and advantageous interaction with the customer.

Through the implementation of quality matrix, employees are expected to be careful towards the aforementioned requirements and inculcate these qualities in themselves.

Get more details at Dealer e Process today!

Compliment Advertising With Live Chat

Does the headline of this article sound strange? Not to me, let me explain. Roles played by advertising agencies and the media are becoming limited, as the target audience for advertisements is becoming resistant to ad messages.

Increasing retailer sophistication, using modem technology, is also demanding a major shift in the approach to advertising. Therefore, In other word, having someone at the website, who greets the potential customers and takes the advertizing message further needs to become an extension to current advertizing strategies.

Imagine the utter potential that is waiting to be exploited in complementing your Advertising campaign through Live Chat. Open your mind to the rising possibilities of individually targeting each and every visitor that comes to your website. Advertising is taking a new turn, stepping into a new horizon.

You place a traditional ad and drive the potential customer to your website. Here’s where everything is taken to the next level – through Live Chat. Our take on it: the aims and objectives for your advertising remain the same – it is the strategy that is changing, which take the message even further. If you’d like to begin with the simple objective of creating a favorable opinion of your product in the potential customer’s mind, then we’ll start with a simple personal touch in a Live Chat.

Picture a Live Human Agent saying, “On a personal note, I had the alloy rims that you are looking at, put into my car, and boy, do they look great!” This conversation can go far, depending on the goal of the advertising campaign and agent’s ability to persuade while being personal at the same time. This kind of rich advertising strategies can get a lot more detailed message across and result in a much more loyal consumer base.

Find Out more at Dealer e Process today!

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Live Chat Creates Repeat Visitors

Three years ago, when we started Pro Active Live Chat, it was a concept so new to web visitors that each visitor had a unique reaction. Some visitors would think of our Live Chat Operators as ‘automated bots’, while some as ‘advertisements’! But the best visitors were those with whom we were able to form a lasting relationship. Live Chat Software allows Operators to set names for visitors, so that when these visitors come back on the website – it’s like coming back to a place where everybody knows your name, and they’re always glad you came.

Our Live Chat Operators personalized their conversations and were familiar with the needs of each repeat visitor. This made a lasting impact and was beneficial for our clients’ web sites as it helped create a loyal customer base. Not surprisingly, according to new data from WebSideStory Inc., when it comes to purchasing online then repeat visitors are eight times more likely to click the order button than new visitors. Repeat visitors to business-to-consumer e-commerce websites have a conversion rate of 12.61 percent, compared to just 1.55 percent for new visitors, according to the WebSideStory Index.

Live Chat builds a relationship with web visitors from personal experience and creates a level of comfort with them. Operators win customer loyalty by providing top level customer service. This generates repeat visitor, just like one would like to buy from a shop owner that one is comfortable with more often than the shop owner one doesn’t know at all. One of the most important benefits of having repeat visitors is the fact that it is far easier to convince a repeat visitor to buy from online business than to start convincing a completely new visitor. Simply put, repeat visitors require less time and money in persuasion to buy from you.

Why wait to generate repeat visitors for your business?

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Tracking Dealer Website Traffic

Your dealership has a web site. Your dealership website has visitors. You even sell car sales from your dealer website. Everything seems to be working: why should you go through the effort to track and analyze your web site traffic?

The fact is, the importance of tracking your dealer website traffic is not stressed nearly enough. At most, internet managers say, “Sure, I track my site traffic. We had 5,000 hits last month!” But that isn’t “tracking your site traffic.” That is a simple statement, and it doesn’t tell you anything about your site or your site traffic.

The importance of tracking your site traffic lies in the fact that proper web traffic analytics will help you answer these key questions: The only analytics we recommend at Dealer e Process is Google analytics. Google is a TRUSTED third party source that deals with data in massive quantities. For business decisions to be made accurately, Google needs accurate data.

Am I reaching my target market?
If you went about developing your web site systematically, you probably spent time researching and defining your target market. You then designed your site to reach those specific people.
But all your research was still – at its base – a hypothesis. You made assumptions about how to reach your customer base. Tracking your site traffic will verify what is actually happening on your site (who is coming and what they are doing), compared to what you expected to happen.

How are people interacting with my site?
Sure, people are coming to your web site. But what are they doing there? Do they hit the home page and leave? Do they go immediately to your free section and never browse your sale items? Do 90% of the people who click on your online payment form subsequently abandon it?

Tracking your site traffic will allow you to see how people proceed through your site, where they spend their time, what they do, and any problems they may be encountering. And that information can help you significantly improve their user experience – and your sales.
Where is my site traffic coming from?

To drive traffic to your site, you are likely engaged in multiple marketing efforts. You may have search engine optimized your content, engaged in article marketing, and developed reciprocal links from key partners. You may be involved in a pay-per-click campaign. Perhaps you also explored email marketing or print advertising.

Web traffic analytics will tell you exactly how successful each and every one of those marketing efforts is. You will then be able to cut the fat from your marketing plan and focus on the most strategic and productive campaigns.

What trends do I see?
The web is a constantly changing place. What worked last year may not work this year. You can’t rely on the mantra “we’ve always done it this way” and expect to see consistently positive results for years on end.

By tracking your site traffic, you will be able to see trends as they unfold: trends in who is coming to your site, how they are interacting with it, what they want, how they buy, etc. You will be able to respond proactively to changing patterns, rather than reactively scrambling to fix a situation after it has become a major problem.

If you are serious about using your dealer website as a tool for business, tracking your site traffic is an absolute essential. The questions above just scratch the surface of what web traffic analytics can do for you.

But the bottom line is this: tracking your site traffic provides you with quantifiable data to allow you to make wise decisions for your business.